I'm going to introduce the TV commercial of Flet's Hikari. Flet's Hikari has started a new survice of "a drastic discount". The homepage is here. And the commercial is below.
The whole story: There is a vampire who came from the past waking up in the beginning of the ad and he is informed of a drastic increase in rent by the granddaughter of a maneger. This event happens in a sharehouse of monsters. The grand daughter notifies a wolf and a frankenstein as well. But they ignore or resist the sudden increase. So Flet's Hikari proposes the drastic discount in an electric wave on the contrary.
The TV commercial uses the three famous acters in Japan, Eita, Ryunosuke Kamiki, and Shinichi Tsutumi. They are so popular that the audiences pay attention to the ad. Moreover, the commercial only seeks humor so there is no meaning but it is humorous.
Therefore, the Flet's Hikari emphasizes only the drastic discount using humor and handsome acters.
The sellpoint of the ad is the surprising cheapness. By applying for the Flet's Hikari, we get a great benefit in the price. As is shown in the homepage, the Flet's Hikari uses the phrase of “２年間最大で２７９７２円割引”. This means that the FLet's Hikari gives the customers the discount of 27972 yen in the largest. So the audiences feel like to begin the suevice as soon as possible.
In my opinion, it will be successful because the new survice is very cheap. The Flet's Hikari is good at advertising the product because of the story making.
Hi, this is Ms. MacGregor. This commercial is a bit silly to me. Do you like it? By the way, please spell the word service correctly.
ReplyDeleteIt is true that it will be cheaper, but what about the speed and reliability? I would certainly want to check that if I were attracted to this service.
Hi, this is Minori Nagata. I'm sorry the spell I wrote wasn't correct.
ReplyDeleteThe company has high status and it is popular in Japan. So a number of people will enter into a contract after watching the ad.
Hi, this is Kazu.
ReplyDeleteI've seen this commercial many times on television and I've always thought it is an interesting advertisement. The way they used famous actors were really effective not only they are famous and well known, but also because they are professional actors.
Hi, this is Shoko. I think this CM is attractive cuz many famous actors are appeared in it and the message is really simple: au is having a discount campaign, but it is all information I can get from this CM. So, I am wondering its effectiveness.
ReplyDeleteTHis is Marino.
ReplyDeleteThis ad is hilarious and it makes me want to see it further. AU is advertising a bit complicated service which will be able to receive discount. However, the presence of famous actors and funny story catch the people's attention and are able to know that this is the discount campaign for portable phones. I think this commercial is targeting people who want to buy new phone but haven'T decided the company. While the ecenomy isn't still a good progress, discount campaign is important, and I think there is an impact on people.