Blog #3: PARM Icecream - Meiji Nyugyo (Marino Mori)

Hi, this is Marino. I chose an ad that shows an ice cream named 'PARM' produced by Morinaga sweets factory. The ad is here A man and a woman is acting in the scene, and the actor is a quite famous person, ' Susumu Terajima'. In the ad, the woman stops by and talked to the man that his cars are nice. As the man got excited by the woman's positive impression about the cars, he gives an ice cream. While he is talking about the cars, the woman says ' It's good!' by herself. Even though the woman has disappeared, the man is keep talking without notice. Finally, when the man finds out that woman has gone, the narrator says that 'Kodawari no oishisa-PARM' which means that PARM ice cream can enjoy a selected taste.

  I thought this ad was interesting because the ad makes a link between the man's special interest on cars and the taste of the ice cream. When the audience see that the man is having a strong preferences on cars, it is easier to understand that this company is also focusing on strong preferences of taste of ice cream. This links are not obvious, but by hearing the narrator talk in the end, i can know the importance of the scene is that the man is sticking to their hobbies just as the Meiji company sticking to the taste of the ice cream.
  In the very end of the ad, it also shows different types of the PARM series ice cream. The last scene shows that PARM ice cream has variety of flavors.
Moreover, the color of the car was red, which is the same color of the ice cream package. I think the CM producer also intended to use the car in red to associate with the PARM ice cream. I consider that the target of this ice cream is not only for young kids who usually likes ice cream, but also for adults, since the main actor is quite middle-aged person. Therefore, the company may target the wide age group to boost their benefits.
  I think this advertisement is effective because the actual product is seen in the commercial, and it makes me want to eat them. The CG image of ice cream being dipped in the chocolate sauce also attracts the audience. It also shows the clear message that the company has focused on the taste of the ice cream, just as the man has being absorbed in the car. Thus, if the audience sees this commercial, I am sure that many sweet lovers get interested in the ice cream.