In
the daytime, a woman runs around town and after she goes back to her house, she
drinks Meiji sport milk.
We
have an idea that milk is for children because milk is rich in nutrient so that
helps child's growth. However the targets are not only children but also
adults. Since adults have more options of drinks, they have less chance to
drink milk but this product has a way to approach them. That is sport.
Recently, adults have more concern with their health and we see many people are
running and doing sports. Meiji suggests to drink Meiji Sport Milk after doing
spot. Selling point is healthy milk with rich in protein, and low fat and that
is also on its package too.
The
actress appeared on the CM is 江角マキコ. She
has cool, smart, and sporty images and is admired by men and women of all ages
too. Although the character of this product is a bit boring, the choice of
the actress is great.
It
is actually a short CM-it has only 15 seconds, the message is really simple and
easy to understand: if drink this milk after doing sports, you will be more
healthy. It accelerates your metabolism and recovers muscle wasting.
Nobody
thinks that drinking milk after doing sport is effective. Despite the length of
the time, it works really well to tell its sells point and attractiveness.
Above
all, it can be said that this CM succeeds to advertise this product.
Hi, this is Ms. MacGregor. I agree with your interpretation of the ad, and like you say, though it is short, it sends a clear message to adults to drink milk. Have you tried this? I did. It is no different in taste from any other milk, except that it is much more expensive.
ReplyDeleteCan you write the woman's name in English please?
Also you can say "the commercial is only 15 seconds long."
And it "tells its selling point."
Hi, this is Kazu.
ReplyDeleteSince I've never seen this commercial nor the product befor so I got really interested. I wonder if it tastes just like the ordinary milk or if it has some kind of extra taste in it. Maybe it would be a great idea to treat me next time you see me! Great observations on the commercial!
Hi, this is Minori Nagata.I'm really impressed with the commercial because the color of the commercial is really good. But I wasn't able to understand the difference between normal milk and the milk.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteHi, This is Marino.
ReplyDeleteI've never seen this ad before, but it was an interesting ad since they targeted the adults.Usually, most ads about milk uses children as actors to let the parents buy for
their children. However, the main actress is the famous actress who has a cool and sporty image, and her effects of using this ad will catch the attention of adults who want to stay healthy and good-shaped as she looks. Therefore, I think though this ad is bit short, it is qutie unique, and I think there are some kind of effects on watchers.