Suntory Holdings Limited
has various kinds of products, for example, foods, beer, wine, liquor, supplements,
cosmetics and flowers. In this blog, I would like to introduce whisky brand “HAKUSHU”
and the CM shows the environment of distillery.
The narrator, Jun Oguri, a famous Japanese actor, asks a question, “Why HAKUSHU is prepared there?”The background music is “Memory” composed by Michael Thompson. Jun is overlooking the mountains from the airplane in order to show us the grate nature. HAKUSHU distillery is located in the Southern Alps foothills near Mt. Kai-Komagatake in Yamanashi prefecture.
Water of valuable material is the fresh groundwater that is running over granitic rocks. In the air and environment located in 700 meters above sea level, the single malt whisky HAKUSHU ripens naturally. It is the craftsmanship which is extremely reached the highest level of development among the nature power of the forest. The barrel is crafted in the forest and the whisky has been laid in the barrel. After the time of ripening, it changes to amber. The image of the whisky are reflected in three keywords of the ad: the best groundwater, ripening and craftsmanship (名水、熟成、匠の技).
Enjoying the therapeutic effect of the trees, you will soon arrive at the distillery. As a whole this ad makes us the majestic feeling and relaxing to drink a glass of HAKUSHU.
I used to go there and have a plant tour. It was very interesting for me to see the process of distillation through the glass wall with the guidance of a beautiful woman. On the way it smelled malt aroma. After the course of the tour, they gave me a mini sample bottle of whisky. You may drink it with something to eat at the coffee terrace, unless you drive a car. Anyway, the nature of neighboring area is great. The tour reservation is needed.
http://www.suntory.co.jp/factory/hakushu/?fromid=hakushubrandsite_banner
Hi this is Ms. MacGregor. This commercial is one minute long - very unusual in the advertising world. Is it effective to be so long? To tell the truth, I got a bit bored, since I began to wonder what the point of the ad was. What is the point of the ad? You have described what goes on in the commercial. Now could you analyse it?
ReplyDeleteHi, this is Kazu.
ReplyDeleteIt is interesting that you chose a 60 second commercial and adding comment about your real life experience at the place where the commercial is taking place. I thought this commercial is effective by showing how the product is made. Great job!
Hi, this is Shoko. This is a really beautiful commercial. Although it is a rather long commercial, it makes me want to watch it more! The information I can get is small though it is effective CM!
ReplyDeleteHi, this is Ryuko. As a whole, I like Suntry CM which is produced by one of the affiliate companies of Hakuhodo. Moreover, the publication division of Suntry maintains very high quality level every time. They don't give us their CM directly but help us understand their products' quality level:e.g. the single malt whisky HAKUSHU ripens naturally in the Southern Alps foothills.
ReplyDeleteThis is Marino.
ReplyDeleteThis ad is interesting because it shows the process of making the sake.It is so refreshing to see the ad because it close up the great nature of Japan.Seeing that this product is made by 'the beautiful nature', TV watdhers may think they want to taste the sake. Though the CM is a bit long, I think this ad matches with the product.